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“How Not to Be Wrong: The Power of Mathematical Thinking”
“The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.”
480 pages

This book has been chosen for the University of Wisconsin — Madison Junior Book Award for 2016-17. Schools that are Sponsored will receive their books at the end of March, along with a cover letter for the student, and a specialized book plate. For program details please visit

If this is a personal purchase and not for the book award, please enter "Self" in the form fields when prompted.

Price: $27.95
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Farcountry Press Wisconsin Impressions by Darryl Beers
"Wisconsin Impressions" book with photography by Darryl R. Beers features beautiful sites from around the state of Wisconsin. Each of the 80 pages feature a photo along with a description. A fun way to tour the state in the comfort of your home.
Farcountry Press
Produced in the United States of America, printed in China.

Price: $12.95
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It's a Great Day for Hockey by Mike Cowan and Pete Johnson
"It's a Great Day for Hockey: A Tribute to Coach Bob Johnson From His Former Players" features testimonials to Johnson's influence from more than 50 former players and friends. Stories ranging from recruiting trips to off-ice dealings make for a fun and interesting look into Bob Johnson's life. The sources of the story range from the backup goaltender to All-Americans. Johnson won three NCAA championships in his 16-year tenure at the UW. He left in 1982 to coach the NHL's Calgary Flames, then won a Stanley Cup with the Pittsburgh Penguins in 1991. Later in 1991 he passed away due to brain cancer. His personality and love for hockey lives on with the stories.
Price: $15.95
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Michaelson Entertainment University of Wisconsin 101
The perfect board book for you little Wisconsin Badger fan. Features photos from around campus. The last page is detailed with a photo frame and a place to write all of your family's alumni. Makes a great baby shower gift.
Genuine College Product by Brad M. Epstein

Price: $11.95
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Under Armour Infant Wisconsin Badgers Long Sleeve (Red/Char)
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Third Street Wisconsin and Bucky Badger Infant Bib (White)
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Michaelson Entertainment Wisconsin Badgers 123 Book
"Wisconsin Badgers 123" by Brad M. Epstein is perfect for little Badgers. This counting book helps to teach little ones to count with some Badger spirit.
Price: $12.95
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Walk-On This Way By Joel Nellis and Jake Kocorowski
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Fabrique Innovations Inc. Wisconsin Helmet Leaf Bag *
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On Fourth Lake: A Social History of Lake Mendota
"On Fourth Lake: A Social History of Lake Mendota" by Donald P. Sanford is a history of Lake Mendota. The book follows the story of people, places, and events that have shaped the shoreline of Lake Mendota. Much like a guided tour, this book will take the reader around the lakeshore from the water. There are over 500 maps, newspaper articles, and photographs in the book. Many of the images were sourced from private collections and have never before been available to the public.
359 pages
Publisher: Commodore's Press LLC; 1st edition (2015)
Dimensions: 9.9″ x 9″ x 0.8″

Price: $35.00
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Spirit Products Wisconsin Metal Bookmark
Settle into a good book and mark your page with this Wisconsin bookmark! Metal bookmark with red print "Wisconsin" and Bucky Badger.

Price: $3.99
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Standard Chair - Heritage Lamp University of Wisconsin Seal
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UW Press Madison Third Edition
"Madison, Third Edition" is a book of photos from around Madison, WI. The photography by Brent Nicastro ranges from summers at the Farmer's Market to winters by the lake. A fun coffee table book to add to your collection. The book features 102 pages of photos and descriptions of the photos.
Printed in China through Four Color Print Group, Louisville, Kentucky.
Copyright 2011.

Price: $19.95
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Walk-On This Way By Joel Nellis and Jake Kocorowski
"Walk-On This Way, The On-Going Legacy of Wisconsin Football Walk-On Tradition" by Joel Nellis and Jake Kocorowski, Foreward by Jim Leonhard highlights the contributions made by the underappreciated players who help bring the Wisconsin Badgers to victory year after year. The book features over 100 interviews with former players and coaches talking about the athletes who initially play without scholarships who help bolster depleted rosters. The walk-on program at the University of Wisconsin not only adds depth to the team but also has turned out some of the star players for the Badgers over the years.
256 Pages
Publisher: KCI Sports Publishing

Order now – we will charge & ship when in stock!

Price: $24.95
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Wisconsin Historical Society Press "Madison" *
"Madison" by Zane Williams is a pictorial look at the capital of Wisconsin. As the author states in one of the many quotes in this book "Fifty states and four continents later, I still call Madison home. I love to travel. I love returning home. Madison has the balance of important things just about right" and while paging through this book you will see all things that make Madison great for State St. to the farmer's market, to the beautiful University. A must for your coffee table! DISCO
Price: $24.95
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