Purchase Your Wisconsin & Badger Clothing & Gift Items Here!

If you love the University of Wisconsin, Bucky Badger, or UW Merchandise, you've come to the right spot! Whether you need Wisconsin apparel or gifts for current students, alumni, or badger fans, the University Book Store has everything you could want to show your Team Spirit. We carry hats, sweatshirts, t-shirts, and jackets, but we also have a lot of unexpected Wisconsin clothing: Jerseys, sweat pants, polos, clothing for Wisconsin parents, socks, children's and baby stuff, and even slippers! If you don't want to wear your Badger flare, we have plenty of Wisconsin Gifts like blankets, beer steins, shot glasses, watches, charms, key chains, grilling supplies, pennants, footballs, pucks, basketballs, figurines, Plush Buckies, and new UW merchandise is always coming in! Shop online, or visit Madison's favorite Badger store in person. Go Badgers!