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University Book Store Celebrates 130 Years of Serving the University of Wisconsin – Madison and Surrounding Communities

Since 1894, the University Book Store has been a cornerstone of academic and community support for the University of Wisconsin–Madison and the surrounding area. This year, the beloved institution marks a significant milestone as it celebrates 130 years of continuous operation, providing resources and experiences that have enriched the lives of students, Alumni, and Badger fans alike.

The University Book Store was established to benefit the student body and has remained steadfast in that goal. Through its comprehensive range of services and products, the store has been an integral part of each student's academic journey, a reliable partner for all things collegiate, and a resource for even the most discerning Badger fan. With no external aid or funding, the University Book Store's commitment to its patrons – past, present, and future – remains unrivaled.

"We are profoundly honored to have served as the University's companion in education and the community's provider of Wisconsin apparel and gifts, along with books and scholarly supplies for well over a century," said University Book Store President Kevin Phelps. "Reaching this milestone is a testament to our customers' loyalty and our staff’s dedicated service through the years."

As a non-stockholding corporation, the University Book Store takes great pride in reinvesting its proceeds into local communities and enhancing student life. Each purchase directly supports various initiatives that aim to make academic resources and experiences more accessible and enriching.

The University Book Store is not just a retail destination; it's a vital part of the educational ecosystem that fosters a love for learning and community spirit. The 130th anniversary is a time to reflect on the past, look forward, and continue the journey of learning and growth.

505 State Street - Original Building


The University Book Store was founded as a cooperative and originally named University Co-op.



The University Book Store was reorganized in the form of a Common Law Trust.



The University Book Store was reorganized in the form of a Common Law Trust.

University Ave. Technical Store


The first Book Store branch store was opened, called The Technical Bookstore.

702 State Street - 1960s


The Book Store's name was changed to the University Book Store and no longer operated as a cooperative.

University Ave. Technical Store


The warehouse, located near Nakoma Plaza Shopping Center, was opened.



The Book Store moved to its current 711 State Street location.



The University Book Store opened at the Hilldale Shopping Center.

UBS for Kids


UBS for Kids opened in the Hilldale Shopping Center.

673 State Street - Browns Book Store


The Book Store purchased Brown's Book Shop and opened it as the Corner Shoppe.

UBS Corner Shoppe


The Corner Shoppe was renamed the Digital Outpost.

The University Book Store inaugurated a catalog service, and the first catalog was printed.

The first University Book Store website was established.



The University Book Store opened a retail outlet at the Hilldale Shopping Center.

A retail kiosk at the Fox River Mall in Appleton opened.

The Badger Store Storefront


The University Book Store acquired the exclusive rights to operate The Badger Store at the Kohl Center.

A University Book Store Outlet opened on the East side of Madison.

UBS Thrifty Reader


Thrifty Reader, located in the Johnson Creek Outlet Mall opened.

A seasonal kiosk opened at the Mayfair Mall in Milwaukee.


The University Book Store on Junction Road opened due to a partnership with UW Credit Union.



UBS for Kids and the main Hilldale Store combined as one location.

A seasonal kiosk opened at the Janesville Mall.

Health Science Learning Center


The University Book Store earned the contract to open a store in Health Science Learning Center.

UBS in Janesville Mall


The kiosk at the Janesville Mall was closed and a permanent store was opened.



The Book Store introduces the “Booky” mascot, mirrored after the store's iconic red bags.



The Janesville Mall Store relocated in the mall to a larger space.

The University Book Store opened a small store inside the Brookfield Square Mall.



The Brookfield Square Store, inside the mall, was closed. (Moved outside, after mall remodel)



1st floor of 711 State Street Store was remodeled.

UBS at Brookfield Square


The Brookfield Square Mall was remodeled, and we opened a Store outside of the Mall.

UBS at Hilldale


The 3rd floor was remodeled for incoming tenants and offices were moved to 2B, 1B and the lower level.

The Hilldale Mall was remodeled, and UBS moved to a location outside of the mall.

Moka at UBS State Street


The University Book Store partners with MOKA, to provide students and guests with all their caffeine needs.

130 Years!


The Book Store celebrates 130 years of continuous operation, providing resources and experiences that have enriched the lives of students, Alumni, and Badger fans alike.

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The University Book Store Contact Details:
Main address: 711 State St 53703 Madison, WI ,
Tel:608-257-3784, Facebook Twitter Pinterest Instagram Snapchat