Show Dad you appreciate him. Badger-Style! Fathers Day is June 16th! Shop Now
SALE!* Old Fashioned Golf Wisconsin Sports Polo (Red). Was $69.99 - Now Only $50. *While supplies last
Level Up for Fall! Get started with the right tech & save with our education pricing! Top '25 Tech for
Badgers: MacBook® Air M4, iPad Air® M3, Apple Pencil Pro®
New Arrivals
Apple
School Supplies
Hats
5% OFF. ALL DAY. EVERY DAY.
When you pay with WISCARD.
* Excludes sale items, gift cards, The Red Shirt, custom orders, and technology
products. Exclusions subject to change. Cannot be combined with other offers. Valid at State St, HSLC,
and uwbookstore.com.
Welcome Badgers! New Students! We're your Badger Headquarters: gear, tech, textbooks & more.