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Our Models

We have chosen to represent our Badger gear in the best way possible, on real Badger fans! All our clothing models are members of our community, either customers, employees, or current students at the University of Wisconsin-Madison.

Model of the Month

Our biggest modeling initiative is the Model of the Month program. We began the program in 2012, offering an opportunity for the students at the University of Wisconsin-Madison to represent their campus. Twelve students, one for every month, are chosen yearly through an application and interview process. These are the very models you see throughout our website, store, and social media!

The student models are enthusiastic about the University and the Book Store, and we are happy to provide this fun experience. Each model brings their unique personality to this campus, our clothing, and the community. The shoot will consist of photos in the studio as well as around campus in our merchandise. All models will be responsible for posting two of their pictures from the shoot on their personal Instagram account. Click to view our social media contract.

Interested in joining the ranks of the University Book Store Models of the Month? We’d love to hear from you. We are now accepting applications for the 2023-2024 school year. Any student who will be enrolled during the upcoming school year is welcome to apply at the link below!

Model of the Month
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The University Book Store Contact Details:
Main address: 711 State St 53703 Madison, WI ,
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